Combining DIY garage sounds with heartfelt and humorous writing, small town Texas artist Eli Josef found a niche and a small audience that is rapidly growing thanks to his use of modern day social media outlets. In 2017, with his use of DIY recording materials (such as GarageBand on his iPhone and microphones purchased at various thrift stores), Eli quickly began to create a sound unique to his personality, meshing together rhythms of old school drum machines with wavy tones of Fender guitars and cheap synthesizers. Upon the release of the semi-viral track in early 2019, “I Love You Aubrey Plaza”, (accompanied by a music video directed by the 20 year old Texan artist) Eli began to reach a wider audience with his music and accumulated over 37k+ monthly Spotify listeners and 95k+ streams, while also finding its way onto Spotify Discovery Weekly playlist. The song itself caught the attention of Aubrey Plaza and resulted in Plaza sending humorous death threats to the young indie rock artist. Following the semi-success of the single, Eli Josef dropped his debut EP titled, “Grocery Store,” in early June, 2019. The EP showcases Eli’s capabilities to write fun, upbeat songs that deal with wide variety of subject matters ranging from heartbreak and commitment to WWE CEOs and sitcom stars. As of July 2019, the seven song EP has collectively amounted in 100k+ streams on major music distribution services and has opened the door for Eli Josef to create many more indie rock garage ballads and reach a wider audience.